There are numerous resources that can provide tools, tips, technologies, best practices, and guidelines for communicating your research. Below are some helpful links, broken into two categories: Building Your Story and Sharing Your Science.
Building your story
Do you need help telling the story of your work? Learning how to communicate research for broad consumption is a skill that takes practice. Here are some helpful resources you can use to build a streamlined narrative.
College of the Environment: Message Box
Secret Structure of Great Talks
Science and Storytelling: the use of stories in science education
List of Banned Words
Science Communication Should Consider Cultural Perspectives
Sharing your science
Are you ready to share your work with people other than your colleagues? Do you have an upcoming conference, press release, or interview where you might frame your work in a new way? This section can help faculty, students, and staff direct their research towards a specific audience.
Engaging with media
Engaging with journalists and the media can help build both your reputation and your connection to society by providing relevant information about your research. It is an opportunity to speak up for your own work, serve as a credible source of information, and help others develop a positive outlook about science in general. By cultivating relationships with journalists, you can join the public discussion and help shape the role of science in our world.
Engaging with policymakers
Connecting with policymakers at local, national, and international levels is a powerful way to amplify and connect your work to leaders outside traditional academic circles. By doing so, you bring new knowledge to the decision-making table and can become a trusted source for information. Policymakers do not suffer from a lack of information; rather, they have too much. As a scientist, you can provide clarity on an issue in a concise and relevant way that helps shape the development of sound policy.
Let’s face it—an online presence is a critical element to making your work accessible to broad audiences. Social media and other online tools can offer another pathway to repackage the content of your research in a way that resonates with a number of audiences. Exploring the online ecosystem can help you decide what might be a good fit to help you achieve your communication goals.
How to Curate your Digital Identity as an Academic
An Introduction to Social Media for Scientists
Online Collaboration: Scientists and the Social Network
Role of Twitter in the Lifecylce of a Scientific Publication
Increase Citations through Social Media