Going beyond “just the facts” towards a narrative in your science communication

book with science symbols

If you want to grab and keep people’s attention, utilizing storytelling techniques in your communication — written, verbal or otherwise — can be powerful. Storytelling is a tried-and-true method of sharing information, one that long precedes the scientific paper. Good stories appeal to our humanity, tap into our emotions, create a connection and can keep the listener engaged as they become invested in the outcome. 

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In conversation with Dean Maya Tolstoy

Dean Maya Tolstoy

Earlier this month, marine geophysicist Maya Tolstoy joined the University of Washington as the Maggie Walker Dean of the College of the Environment. Over her more than 30-year career as a researcher, professor and administrator, Dean Tolstoy has dedicated herself to furthering our understanding of the fundamental processes of our planet and advancing diversity, equity and inclusion in academia. The College welcomes its new dean at a pivotal time, when the impacts of the climate crisis are growing more visible each year and the need for equity and justice in our field is clearer than ever. 

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A key ingredient for SciComm: listening 

ears signifying listening

All too often, we forget about a critical component of successful communication: being a good listener. Communication is, after all, a two-way street; being an effective communicator not only relies on being clear in what you say or do, but also in truly hearing and valuing people’s perspectives, needs, concerns and ideas, too. Listening allows us to empathize and relate to others, giving us a glimpse into their world and their day-to-day life. 

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2021 Doug Walker Lecture with Paulette Jordan and Sally Jewell

Sally Jewell sits down with Paulette Jordan

Human wellbeing and the health of our environment are inseparable. Indigenous Peoples have long recognized that nature has inherent and inalienable rights and have actively integrated that philosophy into their stewardship. Understanding our symbiotic relationship with the environment can help inform inclusive, actionable steps towards health and healing. Brought to you by the University of Washington’s College of the Environment, this live discussion featured: Paulette Jordan, founder and chairwoman of Save the American Salmon and proud member of the Coeur d’Alene Tribe Sally Jewell, former Secretary of the Interior Watch the recording of the 2021 Doug Walker lecture below. 

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