Ray Hilborn wants you to eat whale to save the rainforests. Well, not really. But he does encourage you to consider such unconventional solutions to the contemporary challenges facing the management of natural resources. Hilborn has made a career of confronting our more durable orthodoxies—orthodoxies, for example that say we are fishing down the food web, or that all the large fish are gone. In addition to his work on global fisheries, he is one of the principal investigators for the University of Washington’s long-running Alaska Salmon Program. In recognition for his many contributions to fisheries science, he has received the Volvo Environmental Prize, the American Fisheries Societies Award of Excellence, The Ecological Society of America’s Sustainability Science Award, the International Fisheries Science Prize and the American Institute of Fisheries Research Biologists Outstanding Achievement Award. He is also an elected Fellow of the Washington State Academy of Sciences, the Royal Society of Canada, and the American Academy of Arts and Sciences.